Determine the Keyword Volume of a Niche Using Google
Keyword Tool
Keyword research is as important as any other
facet of Internet marketing, especially if your
Internet marketing strategy involves development
of a website around a specific niche and leaving
it on its own to get residual income.
There are many online tools available in order to
conduct keyword research, but nothing is as
prominent as the Google Keyword Tool.
The Adwords Keyword Tool is a free online tool
provided by Google that lets visitors find out
the demand and monthly searches for a particular
keyword on Google.
You can easily determine the keyword volume of a
niche using Google Keyword Tool.
You can just put in any keyword that you wish,
and you will be shown the important stats, along
with the stats for related keywords.
Most single-term keywords are highly popular and
overly competitive.
Competing for first-page supremacy for these
terms become more and more difficult as the
popularity goes higher.
That's why it's more productive to target
long-tail keywords, or those that are specific
enough to have a significant demand but are not
too competitive in terms of websites trying to
rank for them.
The key here is to find the perfect balance
between the two factors.
Many users might have been misled when conducting
their keyword search because the Google Keyword
Tool is set to Broad Search by default.
This counts searches that contain subsets of the
keywords but not the entire phrase itself.
When making your keyword research, make sure that
you check the Exact search option, which
typically trims down the demand to realistic
levels.
You can also trim down the keyword demand to a
specific location if you are targeting selected
markets.
And when you are done, download all the keywords
to an Excel sheet.
The Google Keyword Tool is only for initial niche
research. You can further enhance your research
with the complete data that you take from the
tool.
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