It may seem strange to talk about business startups when most readers
already have a going home based business. Of course there are also some
readers who are still thinking of becoming self-employed. This article
will help both groups.
For those already running a home-based business, perhaps you
will get some ideas for an additional sideline business. You may also
find some new ideas that apply to the business you are already
operating.
Sometimes, a business you have been promoting for a long time
begins to decline in profits. When this decline starts to eat into your
assets, it’s time to ditch your old business and find something new and
profitable to do. Perhaps you will get an idea about a new endeavor from
what these entrepreneurs are doing.
If you, or an acquaintance, are thinking of starting you own
home-based business, you may gain some perspective on what it takes to
start a business, You will need to assess your ability to assume risk,
as well as what it really is that you want to do. Perhaps it will help
some to just decide to try; after all, simply getting started is one of
the major hurdles to face a home based entrepreneur.
It will give some ideas to any who may be unemployed, but are
considering the possibility entrepreneurship as a way to bring in some
income. A lot of prospective entrepreneurs get turned off quickly by the
need for startup money. They need to know that some Internet businesses
can be started with almost no money, and a study by Wells Fargo bank
found the average startup cost is around $10,000. Prospective startup
people should be encouraged to find out all the facts before becoming
discouraged. Maybe this article will help.
The millennials, born in the ‘80s and ‘90s, have had a very
difficult time finding jobs; those they have found are undesirable. This
has led many to become entrepreneurs. We will examine a few of their
stories
HAYDEN 5 MEDIA
This company, located in New York City, was formed in 2009 by
two graduates of the NYUTech Film School. The owners decided they would
rather work for themselves than someone else, so the pooled $3,000 and
formed Hayden 5. They began by searching Craigslist for customers; now they have quadrupled gross revenues every year since they began.
The company specializes in videos for four different categories
of clients: digital, film, music video, and television. Among their
customers are Aruba, Bloomberg Television, The Economist, and many
others.
MYTRIORINGS.COM
This company, My Trio Rings,
was formed by a 2009 graduate of Northwestern University. The founder
came from a family long involved in the diamond industry. When a friend
asked for advice about buying a ring for his girlfriend, this college
graduate jumped on the opportunity and formed My Trio Rings. The idea
made up for a lack of job openings for college graduates.
The company creates ring sets for $400 to $1,500 that,
purchased separately, would cost $5,000. He keeps prices low with his
online only retail store. So far his business has shown a 300% yearly
growth rate.
The company’s mission statement is:
We at My Trio Rings have one mission: To help make your
search for the perfect wedding ring set as memorable, stress-free, and
simple as possible. If you're about to get married, finding a wedding
ring should be the least of your worries, which is why My Trio Rings
aims to make the search process as smooth, painless, and easy as
possible. By purchasing a trio ring set, you save the hassle of
individually finding and purchasing a wedding ring, men's wedding band,
and a women's wedding band. This is your time, and we want to do our
part to make it as perfect and memorable as possible. So take a deep
breath, relax, and browse our site with ease knowing that we are on your
side, and that your happiness is our ultimate goal.
The company has a hassle free guarantee policy:
My Trio Rings enforces a 30 day complete satisfaction
guarantee for a full refund. This guarantee stems from our belief that
our ultimate goal is the satisfaction of our customer. We are sure of
the quality of our goods, and are confident that they will hold up to
the highest of your expectations. If however, the specific product you
purchase doesn't turn out the way you want for whatever reason, then we
will be happy to make it right for you. With our wide selection of
rings, we are sure you will find exactly what you're looking for.
TICKETKICK.COM
This completely broke college student got three speeding
tickets in three weeks and really needed help. He did some research, and
got some legal advice which enabled him to get two of his three tickets
dropped. Friends began to ask how he did it, and before long he
realized he had enough customers to form a business. He realized 2010
was the perfect time to start a business that saved money for people.
Ticketkick
was formed just before his graduation from college. The company
charges $79 to $199 to handle document and defense preparation to
contest traffic violations. They have a 70% success rate and expect to
have $1,000,000 in sales their first year.
Ticketkick works because California law allows traffic tickets
to be settled with Trial by Written Declaration. This means you can
contest a traffic ticket, and often win, right from your home. This is a
very good example of seizing a golden opportunity as soon as it
appears.
THE NAMING GROUP
A lifelong lover of words, this 2007 graduate went to work with
a brand naming company. However, she felt insecure and decided, in
2009, to quit and form her own naming company, The Naming Group.
The entire creative staff of her former company came with her. She is
now recognized as a nationally known expert on brand names.
This statement from the Website accurately describes exactly what the company does and how it does the job.:
Our clients don't hire us merely to create names. They hire
us to develop big-picture naming strategy, create names and jointly make
decisions that advance their brand.
We become an in-house out-of-house partner: as much expert
counsel as we are creatives. We don't only create effective names, but
help clients know great names when they see them: guiding the right
practices - and creating a culture in their organization - needed to
select names with strategic purpose.
It works! Our names consistently broadcast clear,
brand-advancing messages. And our client teams enjoy the confidence and
convenience of knowing how and why to choose the right brand name.
TOUCHAPPMEDIA.COM
There are over 400,000 apps on the market, but the founder of TouchAppMedia.com
believes software developers have barely scratched the surface. He had
no problem finding a good job, with his skills, but he wanted to make
decisions about his own future rather than leave it to managers and
others. The result was TouchAppMedia.com, started in 2010. The company
specifically takes advantage of the exploding mobile market.
His marketing plan allows his partners to pay him so the end
users get the apps free. How great is that? The result is revenues are
up 100%.
VORSIGHT
The founder of this company has an attitude that is
particularly applicable to the current no jobs situation. He says, “If
you can't find the job you want, you should create it.” And so he did.
He left a good job in 2005 to form Vorsight, a company providing B2B
sales training and appointment setting services. Among his clients are
Rosetta Stone and Blackboard.
The company now has over $4 million in revenue. He started it
with not much more than his own personal efforts. Vorsight helps
companies and sales people overcome the hardest part of the sales
cycle—getting in the door for the first time. They do this by effective
training and scheduling.
OTHER EXAMPLES
Here are three examples of hard economic times actually being a blessing:
Entrepreneur Magazine says there was a 60-year old man
who always wanted his own business but could never do it because his
wife was adamant about a “real job” with a regular paycheck. She died
before his layoff so she never knew the truth about “real jobs.”
Termination of his job gave this man the opportunity he had always
wanted—after thorough research he took a chance, put up most of his
financial assets, and bought into a franchise which worked just fine for
him. It was too early for him to retire and when the paycheck stopped
what other choice did he really have? You see, there is often
OPPORTUNITY IN A LAYOFF.
And here is the story of a 43 year old woman who had worked for
a number of businesses and they all ended up going out of business or
terminating her employment for unknown reasons. She finally realized
that all those years were spent receiving praise for her good work but
without realizing one penny of reward for herself. Another example of
the opportunity provided by a layoff, it gave her the chance to step
back, look at her past life, and realize all her disappointments had
finally given her the opportunity and the courage to go into her own
franchise business.
Our last example is about the man who spent 25 years as a
successful regional VP of a national fast food chain. His pink slip came
after a successful quarter for his region and was entirely unexpected
with no reason given. That would be quite a jolt for anyone. He did what
every person in that situation should do—he talked to a knowledgeable
acquaintance who was outside the immediate situation. This person
advised him to get away from the corporate world (always good advice if
you can do it). The laid off man decided to run a fitness center and now
looks at his layoff, although for reasons unknown, as the means to get
him out of his comfort zone and showed him he has better things to do by
changing careers.
CONCLUSION
If you can’t find a job, or you have been laid off, keep faith
in yourself; we all have a tremendous ability to survive and everyone
can emerge against great odds to ultimately be successful. People who
emerge from extreme adversity, like a layoff, have the ability to
rebound, they have enough strength to withstand adverse conditions, and
they have the wisdom to learn from mistakes. These people will
persevere, focus on their new life, and quickly move on to better
things.
Rather than concentrating only on working for another company,
and risk a layoff again in the future, you should also consider the
opportunity to become self-employed, especially in one of the home jobs
available. See if having your own business will be good for you, meaning
you must research all the risks and benefits, good and bad. Then decide
what you want your life to be. If you want regular hours with no
weekends you may decide you are not cut out to be an entrepreneur.
Should you decide to start your own business, try to get into an
industry you know something about or at least one that is of interest to
you—it is imperative for you to be passionate about what you do. While
doing your research you need to remain objective, which could be hard
after a layoff. Talk to others outside your immediate family; use local
resources like the community college and knowledgeable friends. They
will help you avoid mistakes from being too close to your situation.
If you should have your job terminated, or you can’t find a
job, don’t view it as a disaster. Step back, take a long view of your
life from what it was to what you would like for it to be, seek reliable
advice, and find out everything you can about the possible
opportunities ahead for you. Even after you do this always begin to look
for better jobs, even if you are working for yourself. You may see a
niche you can operate alongside a “real job” or in addition to your own
business. The point is you must never become complacent and think you
are in the best place you can be. There is always something better.
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