Tuesday, 15 April 2014

The Big Value of STORIES to Build Belief


The gusts of cold wind skattered dried leaves and Dorito wrappers up against the glass doors as Laurie pulled her battered pick up truck up to the front of the quiet post office and turned off the hot, rattling engine. The parking lot lights flickered over the sea of empty spaces. It had been a very long day—starting way before dawn...

Laurie slid down off the worn seat and dragged herself into the post office lobby. It wasn't much warmer inside. After pulling a curled bunch of mail from her P.O. box, she dropped it onto the long table and slid it all down to the end, right next to the tall metal trashcan. Her junk mail clunked into it as she shoved it off the table. She started to sort through the damn bills, and then she noticed it...

A completely unexpected envelope from—oh, her new network-marketing company! She couldn't imagine what it was for. The envelope was thin. Must be an advisory or correction about some paperwork she screwed up on from a recent order or signup she'd sent in. That would be obnoxious news. She shoved it aside.

She thumbed through the Auto-Club magazine, Newsweek and the AARP Journal with Lauren Hutton on the cover—geeze, that "super model" was over 57 already, and she still looked luscious! Laurie ripped open the bills with her index finger, sliding the envelopes and junk flyers into the big trashcan. She grabbed the pile of bills and tapped the edges onto the table a few times to even up the stack.

Oh yeah—there was still that envelope from her networking company to open. She could hear the Santa Ana winds really starting to howl outside. She'd driven almost 300 miles on winding, hilly roads that day delivering a wide range of veterinary supplies to the ranches scattered throughout two counties—all regular customers for the company she'd worked at for over nine years now.
What a grind. It was after 10:40 p.m. Better get going, she thought as she glanced around the deserted post office and then through the window to the parking lot. She hadn't eaten since noon, and she was ravenous.

Her gaze dropped from the leaves swirling up against her truck back down to the slim, unopened envelope. Finally, she slowly ripped it open and slid out the folded paper.

As she smoothed it out on the long table, tears welled up and one started to slide down her nose...

IT WAS A CHECK FOR $250!! Her first one from her new network-marketing company! UNbelievable!

Man! THIS unexpected money would sure come in handy! Then her tears really started to flow. She tried to stifle her sobs, but realized that it didn't matter, as she was completely alone in the cavernous post office lobby.
She had no idea her sales had accumulated to trigger this commission check so soon! So many people, it seemed, had just wanted a bottle or two of their top product. Laurie had been too busy filling orders to keep track of how her volume had grown. Maybe others had been ordering too! Anyway, the first reward for her efforts had arrived lots sooner than she'd expected. Pretty cool, she thought!

She dried her tears then burst through the glass doors, hopped into her truck, fired it up, and tore off to treat herself to a late, hot supper! Looked like this new income opportunity could really develop into something even more fun than she'd ever expected!
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THAT story has inspired me for almost eight years. It, and a host of other stories, are what propelled my networking business into an extremely valuable asset that has created continuous cash flow for years. In addition to Laurie's first $250 check, others in my group have taken home team commissions of over $50 million!

Does this business really work? What stories from YOUR company inspire and drive YOU?
AND, WHAT ARE YOU DOING TO LEARN THEM so well that you can tell them to others?

I strongly suggest you adopt a constant habit of mine: tape record all of your company's weekly live conference calls so you can hear them again and easily share them with your family, with other key team leaders, AND with prospects!
Facts tell, STORIES SELL! People REMEMBER stories! Stories deliver emotional impact. They make your business offering seem a lot more real, and people love to hear them.

STORIES BUILD BELIEF—and THAT'S one of your most critical personal and group assets: Belief in the products, in the company, in network marketing and in yourself.

So, if your company or success line offers live conference calls, make sure you plug IN to them so you'll learn all the new stories from your company!

THE BENEFITS of RECORDING CONFERENCE CALLS:
  • Avoids family conflicts at home, lets you time-shift your listening;
  • You can share the call with your spouse/partner at his or her convenience;
  • Lets you hear more calls so you learn more success stories;
  • You can hear "great" calls again and again and share them with others;
  • You can rewind the tape to catch something you missed;
  • Lets you go to bed earlier in the more eastern time zones;
  • A family member or friend can tape for you.
  • You'll acquire a treasury of valuable Stories!
And the best way to LEARN those stories, and also learn the valuable info on the many excellent business and personal development training albums that are available today, is to listen and RElisten to them when you're exercising, walking, driving etc.

EQUIPMENT RECOMMENDATIONS:

I use a little portable SONY stereo standard cassette tape recorder (Model TCS-580V). It cost me about $100 seven years ago; you can buy it for less today (do an Internet search for best deals and/or check out
HERE: http://www.etronics.com/product.asp?stk_code=sontcs580v&SVBName=304).

This tape recorder is "voice activated" but I never use that feature when recording because it chops up the recording too much. I switch that "VOR" switch OFF and just let it run. It's got a microphone input and an earphone input. It uses two AA batteries, or it can be plugged into the wall. It's small (the size of two dried up Hostess Twinkies), and it's been a real workhorse! Alternatively, you can spend just $30 or $40 at Radio Shack or anywhere else and get a tape recorder that's pretty good.

For TAPES, I always use blank 90-minute cassette tapes, which I buy at Costco or Target. I use these 90-minute tapes because they're 45 minutes on each side, so if the call goes over 35 minutes, I still get the entire call all on ONE side of the tape.

The KEY to great call recordings is how you capture the sound signal from the phone line. I use a $20 in-line "Telephone Recording Control" device from Radio Shack (Model No. 43-228A). I installed that directly into my phone line between the wall jack and my phone. It has two microphone input wires coming off it with two different jack sizes (for regular jacks and "micro" recorder jacks). I plug the larger jack directly into my SONY tape recorder, hit "Record" and let it work for me while I run errands, eat dinner—or whatever else I need to do.

You'll also want to get a portable CD Player. Sony makes some good ones, so do several other companies. These days, lots of excellent training albums come on CDs instead of cassette tapes.

Another valuable resource you'll want to tap into is the generic income opportunity overview Randy Gage brilliantly presents to a live Sydney audience of over 1,000 people. Check it out (www.CheckOutTheBizNow.com) and get a few copies of the CD version of this great presentation—so you can Relisten to it and LEARN the great content.

You'll LEARN LOTS MORE by hearing stories and trainings over and over again. That process will BUILD YOUR BELIEF system stronger and stronger—and that's one of the most valuable investments you can make in yourself!

Hope 2014 is a fabulous year for YOU!

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