Foggy Marketing Message? Clear It Up For Great Results!

How clear is your marketing message? Does your target market know what you are selling? Do they care? Are they motivated to contact you or purchase your products? If you’re thinking “hmmm, I’m not sure,” then you may want to take another look at your main marketing message and make sure you’re being crystal clear with your audience! To get started, think about these questions:

1. Who is your target market? What qualities do your current customers have that make them good customers? Think of the things they have in common, and build on those traits. What type of new customers would be good targets for your business? Is there a way to categorize your customers? Write down of all the qualities that you can come up with, and consider things like gender, interests, location, income, etc.
   
   
2. How does your product or service solve your customers’ problems? Do they have additional problems you could solve? Think of all the possible problems your customers may face, then look at how your solution(s) fit into their circumstances.
   
   
3. How is your company unique compared with the competition? Think of the positive comments you have received from customers, or look at the testimonials you already have in your marketing materials. This should help you pinpoint the things your customers like best about your company that the competition may not offer.

Answering these questions can help you determine a very clear, specific marketing message that you can use for brochures, your Website, e-newsletters, business letters, advertising programs, and all of your company’s communication with customers and potential customers. Giving them a clear, concise marketing message will help them understand exactly what your company is about and will ultimately attract customers – old and new.