Third, don’t forget your affiliate programs! Do they
have products that are customer-worthy? Use a blog to give product reviews
of any of the products that you have personally used, have sold to others,
and received testimonials on. Write articles on how best to use these
products with specific tasks or problems that these products will solve.
Don’t let my short list slow you down. You have a technique that
is working for you already with affiliate programs. Add it to your blog.
While this may seem obvious, it’s important that the
products listed in your affiliate programs should be related to the content
of your blog. Providing a source from which to purchase will create a
sense of “ease” for your customers. For instance, if your blog
is talking about a particular brand of tea, having a subtle advertisement
or banner on your blog leading to a green tea product will be beneficial
to you and your visitor and result in more sales revenue.
If you don’t have an affiliate program that has products,
I suggest that you search for targeted affiliate programs that will suit
your needs as well as those of your customers.
Make sure to keep each blog topic specific to maintain your
niche market. Going off topic could cost you traffic as well as potential
customers. Adding content to your blog at least once a week, will also
help you maintain a better ranking on search engines and ensure that repeat
visitors will have fresh material to read.
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