Successful entrepreneurs are always looking for opportunities. Many times these are all around the edges of changes taking place in industry or local venues. Exploiting these new ideas requires a venturer to be creative—a creative entrepreneur. Can you imagine yourself as creative?
The best ideas often come from daydreams which the dictionary says are reveries, dreamlike musings or fantasies, absentminded dreaming, or a visionary creation of the imagination, all of which are experienced while awake. The dictionary further describes reverie as a state of dreamy meditation or fanciful musing, fantastic, visionary, or impractical ideas, absentminded dreaming while awake, or a state of pleasant dreamy thought.
A lot of home-based proprietors will say they are not creative and don’t know how to become that way. John Hoff, in “How To Become Creative,” says there are ways to learn creativity.
He says the first step is to believe you are creative. This isn’t the biblical faith where you believe something may happen; it is the solid belief that you have already achieved what you are trying to do. To get to this belief, you must first blank everything from your mind so you are in a state of “openness” where you simply react to what is going on around you but don’t worry about all the things that might happen. You have to learn how to develop your creative thought process and practice them while your mind remains open to the all the possibilities that may occur, no matter how far-fetched they may appear to be.
Some of the steps in learning creativity are:









One of the comments to Hoff’s article caught my eye because this happened to me just this week:
One respondent said sometimes he can’t write or do anything so he just says, “The heck with it, I don’t care anymore. Suddenly I’m a creative genius and the job gets done above and beyond my expectations.”
Before I read this article, as I was pushing a deadline, I said the very same thing to myself. The whole world opened up.
Something else affecting our ability to create is the way we are educated in school and other institutions. Entrepreneurs must decide whose ideas they are using. Are they really yours or do they belong to your parents or teachers? Education is necessary to some extent, but we are all taught the same old stuff in just about the same way. All of us need to realize this and change our thinking accordingly so that what we are working with is from our own mind.
Something unconventional I’ve never before heard is how to work whatever plan you have backwards. In spite of all my college and working years, this idea is completely new. If you only use the linear means of getting from where you are now to where you want to be a few years from now you will miss all the things needed to get where you want. By going to the end objective and working backward all the little intermediate goals will reveal themselves.
Other creative ideas are discussed at Entrepreneurial Creativity. This notion is about coming up with innovative ideas and turning them into value-creating profitable business activities. Here is a brief review of some ways to develop such creative ideas:
- Steve Jobs’ success rule #2 is “Think different.”
- From Harvard Economic Review, “only creative people can reach the moon and make a company successful.”
- Tip #4 from Glenn Ebersole’s How To Achieve High Visibility, “Commit to being an idea generator.”
- From Guy Kawasaki, break down inevitable resistance to innovative products by offering free trials, money back, or whatever it takes to move the product or service.
Why?Always search for industry changes and the resulting opportunities surrounding these changes.
Why not?
Why not me?
Why not now?
Successful home-based entrepreneurs are continuously creative. They never stop searching for ways to add value to their products or services, because that’s what customers buy—VALUE!
No comments:
Post a Comment