Merriam-Webster Online
defines an entrepreneur as “One who organizes, manages, and assumes
the risks of a business or enterprise.” But how does one become an
entrepreneur?
Everything we do involves
some kind of learning curve. To think like an entrepreneur is no different.
It contains a number of elements that have to be developed by utilizing
techniques others have discovered and used successfully. Here are a few
things you must attach to yourself in order to THINK LIKE AN ENTREPRENEUR.
Thinking like one is the starting point for becoming one.
Entrepreneurs know how
to control fear of failure, rejection, and other business reversals. They
view these events as challenges to their abilities and relish the chance
to prevail in the face of disaster.
It’s often hard
for home-based entrepreneurs to think in terms of a very large picture.
The prospect of a six-figure income is awfully remote if one is worried
about $5 to eat tomorrow. But successful entrepreneurs always see the
big view. They don’t ignore small details, because these must be
satisfied. But striving for grandiose and seemingly unattainable goals
develops entrepreneurial abilities and very often helps successful people
attain lofty goals.
People don’t want
to take risks if they can help it. This is ingrained and causes a person
to remain at a job they absolutely can’t stand because they fear
losing what little they actually have. An entrepreneur must take some
risk, so they have to mentally condition themselves not to fear taking
risks. Successful entrepreneurs willingly take risks; they constantly
test the water’s depth to see what is under the water. Continuous
testing eventually uncovers successful ideas helping you develop plans
that work for you in your own environment. No matter what the results
of your testing may be, never ever give up.
That is the only sure way
to fail!
A significant cost of
every successful business is adequate training. Successful business people
believe they should invest in every kind of learning feature they can
find. Why would people already wildly successful participate in training
programs when they are proficient in most business areas already? Why
would they continue to pay big bucks for this training? Most of them expect
to learn some little thing they don’t already know. They are continuing
to learn in order to excel even more than they are now doing. The most
successful people are on a lifetime learning plan.
The entrepreneurial
spirit requires a successful person to share information with those around
them. A tendency for many is to believe that keeping knowledge to themselves
ensures a competitive advantage. The contrary is true. There is a “universal
principle” that generally says “the more you give the more you
get.” Become known as a free giver and you can expect to receive
a lot of help when you ask for it from other knowledgeable people. Give
and you will surely get!
Some people, even though
they are in business to make a profit, have a mental set against making
big money. This idea probably comes from the cultural training received
through churches and our educational system. When the idea of “it
is better to give than to receive” is constantly beaten into our
heads throughout the formative years, it becomes difficult to imagine
it’s O.K. to make large profits. One way to work through this is
to always ask a price that is just as fair to you as it is to your buyer.
Shyness is not accepted
by entrepreneurs. Everyone has people they know who for some reason intimidate
them. Perhaps they are perceived as super successful, very wealthy, or
they have some other awe-invoking cloak around them. These are the very
people who can help you most and you need to ask them for whatever help
you need. You may not get a favorable reply every time, but you will get
enough to make it worth the trouble to try. Don’t be afraid of anyone.
These people have the same hopes and dreams you have; they just may have
been able to accomplish their goals sooner than you.
Take a chance. That
is a basic job of an entrepreneur. It may cost a little money to try new
ideas. By all means available insure there are some funds set aside to
go out on a limb and try something very different. Doing the same old
thing encourages mediocrity. Because change is ongoing if you don’t
grab the first plane that flies by with a new idea there may never be
another one. Some of your testing will not work at all, but some will
turn up successful ideas beyond your wildest dreams.
Do everything you can
to expand the world in which you move. If you are home-based or any small
entrepreneur, you live in very restrictive environment. If you remain
in this small world, the things you accomplish will also be relatively
small. The most successful people will do everything they can to expand
their network of contacts. Start creating more involvement with family,
friends, and neighbors. Take advantage of seminars and other educational
opportunities outside your normal surroundings. Interaction with your
network will encourage you to do new things and thus achieve much more
than you could by remaining secluded within you normal surroundings.
The idea of outsourcing
tasks is increasingly seen as a wise move for even the smallest home-based
enterprise. Why is this? One reason for going into a home-based business
is to cut expenses; doesn’t this mean the entrepreneurs do everything
for themselves? The answers are “Yes” and “No.” While
keeping expenses, low the wise entrepreneur realizes the money is to be
made pursuing your business idea and goals. Many business-related functions,
such as web design and promotion, require investing time in an extensive
learning curve. Each person has a strictly limited amount of time. No
one can do everything. So the successful operators, no matter how small,
will seek to outsource time-consuming functions best done by others. The
job of the entrepreneur is to get the best outside people they can afford.
Every business operator
must strive to know all there is to know about their field. Online retailers
will need to read books about how their products work; they may have to
attend seminars on product functions; and they must visit trade shows
to keep up with current developments. The same is true for writers, consultants,
Internet services, or whatever else anyone does with their small business.
These things cost money, as do office equipment and supplies, advertising,
and everything else needed for daily operations. This brings us to the
point every successful entrepreneur will realize: you must spend money
to make money!
Success as an entrepreneur
requires passion, very strong feelings, about what you are doing. This
ultimately will mean you love what you are doing and actually have fun
every day as opposed to hating to get up in the morning. When I had to
concentrate on all the self-help ideas I ever studied to literally force
myself to go to work, I knew it was time to do something else. Many self-employed
people have come to this same conclusion. In order to survive after losing
their job, some entrepreneurs will start businesses they really don’t
like. One or two successful people I have interviewed said they aren’t
really passionate about their current business. But they also said they
plan to do something they enjoy as soon as they can. You must have passion
and consider your business fun in order to do what successful entrepreneurs
do.
Most entrepreneurs agree
it is best if you can use ideas people are already successfully using
rather than inventing your own new way to do the same thing. That’s
a very good move. But the successful entrepreneur will avoid copying others
to the extent that their ideas become yours. If your business is just
like all others in your field, why would anyone choose you over the original
pioneers you have copied? By all means use methods and ideas developed
by others. You will waste much valuable time if you try to invent everything
yourself. But stay focused on YOU and use information from others in your
way, not theirs.
Whether you believe
in luck or not, you need to seize the moment and pursue your idea right
now. You don’t know everything about your new project, but you can
learn as you begin to build your new business. Don’t investigate
and analyze every possible outcome before taking action. You will lose
your opportunity by over-studying it.
Realize that your time
is extremely valuable. Giving away or wasting time is doing away with
irretrievable parts of your life. You don’t know how much time you
may have, so your time also has an urgency value. Do what you must right
now and always consider your life’s value.
Nothing in any industry
is like it used to be. In fact many industries exist that were not known
at all two or three years ago. The future is uncertain and will be full
of changes as well. This unknown environment will produce far different
actions among business leaders, depending on their positive or negative
views of the facts. Main frame and mini-computer manufacturers declined
and most disappeared at the same time Intel, Microsoft, and others established
mammoth profitable companies. The entrepreneur’s job is creation
of something valuable out of almost nothing. The entrepreneur must focus
on positive details and act accordingly.
Entrepreneurial activities
exist for the purpose of creating and retaining customers who will buy
products or services at a profit. Successful business owners never stop
thinking about their customers. Customer service is high on the priority
list of ways to keep people buying the things you offer. Many companies
offer very poor customer care; the observant entrepreneur will find niche
markets in the problems of other businesses.
You must have a clear
view of exactly how you want your business to operate and exactly how
the business will help your customers. This view should be articulated
clearly in some kind of mission statement. This mission may be altered
as necessary, but it should always remain the point where you intend to
take your business. If the mission is completely accomplished, the entrepreneur
will then develop some new goal for which to strive.
Ability to gather, analyze,
and act upon information critical to your company is another required
trait of an entrepreneur. Critical knowledge areas are management, marketing,
and money. The successful entrepreneur spares no effort in finding what
needs to be known about each of these areas. This requires a continuing
mental process of collecting and thinking about new information related
to the business.
All these entrepreneurial
characteristics may be summed this way: entrepreneurship carries a willingness
to confront and dispute prevailing thinking about anything. It also implies
a willingness to constantly take risks and test new ideas, even if failure
is probable.
No comments:
Post a Comment